Description
By (author) Wenger, Debora Halpern; By (author) Potter Deborah
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“This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing…Love this textbook.”
—Beth Bingham Georges, California State University, Fullerton
Updated Edition of Bestseller!
It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.
While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with:
- greater emphasis on social media and mobile media to gather, promote and disseminate news content;
- expanded coverage of media ethics and media law;
- extended examples of effective reporting across multiple platforms;
- updated writing exercises and new resources for reviewing AP style; and
- additional interviews with journalists at the forefront of industry changes.
Table of contents:
Tables, Figures and BoxesPrefaceChapter 1. The Multimedia MindsetMultimedia BasicsMedia on DemandTechnology Changes ContentThe Best of BroadcastThe Power of TextThe Originality of OnlineThe Social and Mobile AdvantageMultimedia EthicsFocus On the FutureTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 1Chapter 2. Finding the StoryStory Building BlocksStory IdeasReporting ToolsSourcesInterviewsTypes of InterviewsInterview Ground RulesNote TakingGetting It RightTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 2Chapter 3. Newsgathering: BroadcastVideoSoundLightingOn-Camera InterviewsNonvisual StoriesNatural Sound StoriesWorking AloneTeamworkTools of the TradeTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 3Chapter 4. Newsgathering: DigitalThinking Across PlatformsOnline VideoOnline AudioPhotosLinksGraphicsSearching OnlineData ReportingInvestigative ReportingTools of the TradeTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 4Chapter 5. Social MediaGetting StartedFinding StoriesWriting for Social MediaImages for Social MediaVideo for Social MediaTransparency and DisclosureTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 5Chapter 6. Writing the Story: BroadcastFinding the FocusPlanning Your StoryStory StructureBeginnings and EndingsWatch Your WordsAccuracyRevising Your StoryTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 6Chapter 7. Writing the Story: DigitalUnderstanding AudienceWriting for the WebAdapting Stories for the WebSearch Engine OptimizationMoving Into MobileTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 7Chapter 8. Storytelling: BroadcastBroadcast Story TypesPlanningChoosing SoundChoosing VideoWriting to SoundWriting to VideoEditingSpecial Story TypesGraphicsTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 8Chapter 9. Storytelling: DigitalData VisualizationImagesSocial Media StorytellingLive BlogsMob
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