Description
By (author) Dainton Marianne; By (author) Zelley Elaine D.
:
Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.
Table of contents:
Chapter 1: Introduction to Communication TheoryChapter 2: Theory DevelopmentChapter 3: Cognition and Intrapersonal CommunicationChapter 4: Interpersonal CommunicationChapter 5: CultureChapter 6: PersuasionChapter 7: Strategic CommunicationChapter 8: Group CommunicationChapter 9: Organizational CommunicationChapter 10: Mass CommunicationChapter 11: Mediated CommunicationChapter 12: What Should a Communicator Do?
Review quote:
“A very practical book that focuses on application. It has clear and easy to follow s of a wide variety of theories. And the
case studies are useful in helping to see how many theories can be applied to one situation.”
Review quote:
“It provides breadth with many theories related to most areas of communication. There are clear explanations of the theories with
examples for students.”
Review quote:
“This book provides a broad introduction to the field of communication by providing the student with 4 varied theories per chapter. It is
comprehensive, yet clearly written so that each theory can be well understood.”
Biographical note:
Marianne Dainton (MA, PhD, The Ohio State University; BA, Villanova University) is a professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and organizational communication. Marianne’s research focuses on communication that facilitates relationship maintenance. She has published in Communication Monographs, the Journal of Social and Personal Relationships, Family Relations, and Communication Quarterly, among others. She has also published numerous book chapters and is the co-editor (with Daniel Canary) of Maintaining Relationships Through Communication. Elaine D. Zelley (MA, PhD, The Pennsylvania State University; BA, Ursinus College) is an associate professor of communication at La Salle University in Philadelphia. She teaches communication theory; communication ethics; interpersonal communication; organizational communication; group communication; and sex, gender, and communication. Elaine’s interests focus broadly on women’s roles and relationships including in the workplace and friendships. She was recently a contributing researcher for a collaborative census report on The Gender Gap in Nonprofit Boardrooms. She has also developed pedagogical expertise in curriculum assessment and in understanding by design (UbD). She has published in Communication Yearbook and has also coauthored several book chapters dealing with the topics of relationship maintenance, friendship, and competition.
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